Resources Library by ANA

Transforming LGBT opponents into allies

Are homosexuals/LGBT people discriminated in your country? Why are opponents' beliefs so deeply rooted? In Cambodia, we learned effective behaviour change solutions that can transform LGBT opponents into allies. Learn how.The first ever report about...

Catalogue: Congress 2017: Visionary

Authors: Dany Vinh, Layhour Sao

Company: Kantar

September 4, 2017

One is greater than one million

To contribute to society, we usually think about donations. However, if we use our expertise to conduct research to address the burning issues in society, it can bring much more value than we thought.One powerful finding provided by market research...

Catalogue: Asia Pacific 2016: Get Connected!

Author: Thinh Phan Quang

Company: TITA Research

May 19, 2016

Dimension of cyberculture in Brazil

This paper illustrates the effects of Internet usage on attitudinal and behavioral aspects and describes different ways in which users’ mode of relationship with the Internet can be profiled and classified for segmentation and analysis purposes...

Catalogue: Latin America 2001

Author: Fabián Echegaray

Company: Market Analysis

May 1, 2001

The attitude-behaviour relation

The first and central part of this work introduces the history of attitude-behaviour research, focusing upon the endeavour to conceptualize the relation between attitudes and behaviour. Without going too deeply into the particulars of the different...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Author: Stephan Götze

June 15, 1991

The Italian woman in the 1980s

The research, which was carried out in different phases (qualitative/quantitative) and with a sophisticated methodology on a final sample of 3000 women, clearly highlighted the greatest variability of the universe of Italian women. A particularly...

Catalogue: Papers 1982: Social Research And Prediction

Authors: Arnaldo Aisa, Luisa Pogliana

June 15, 1982

Spillers VS dalgety

In spite of the fact that shareholders can, collectively, wield a great deal of power over the destinies of private companies, research into their attitudes is a relatively uncommon event. Where it does occur it rarely extends beyond a focus on...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Author: Peter Hutton

Company: IPSOS

August 23, 1981

Report of working group

The starting point for our discussion was the recognition that social change is proceeding faster than at any time in human history. Politicians, administrators, and those involved in the political process are therefore like managers of industrial...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Authors: Karel C. P. Slootman, Andrew Robert McIntosh

June 18, 1980

Changes in the GP environment and its effects on promotion and market research

This paper sets out to explore the task elements and related time spending of a General Practitioners (GPs) working day and attempts to measure how, if at all, these are changing from year to year. The results are analysed with particular reference...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Author: Richard Gilmore

February 1, 1979

Re-interviewing in attitude surveys

A previous ESOMAR Paper on domestic energy saving discussed an experimental study in which were tested the predictive values of simple attitude statements. This present paper discusses a second experimental study which aims to test the usefulness of...

Catalogue: Seminar 1977: Social Research

Authors: Pamela Mills, Elizabeth H. Taylor

Company: KANTAR TNS Malaysia

December 1, 1977